Copywriting

 

I’ve worked in digital content for more than a decade collaborating with brands and organizations like Warner Bros., TNT/TBSGirlboss, TRESemmé, KetelOne, BlackRock, Cathay Airlines, Cedars-Sinai, and the Los Angeles Tourism Bureau. This has given me a strong grasp of the digital landscape, including:

—SEO optimization
—Content writing/editing (including headlines, snappy social copy, ad copy and blogs)
—Writing newsletters (Mailchimp)
—Managing photo and content teams
—Various CMS platforms
—Social Media Calendars and Execution (Facebook, Instagram, Twitter, Hootsuite)
—Google Analytics
—Editorial Calendars
—Asset Management and Production (Digital images, Instagram stories)
—Basic HTML
—Project Management: Asana, Trello, etc.
—Community Moderation (Instagram, Facebook)
—Scriptwriting (podcasts, videos, panel discussions)

My beats include entertainment, health, lifestyle, California culture, and women’s issues.

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I collaborated with Warner Bros., and the creative agency Hello Monday, to write landing pages and long and short copy for WBGood, The impact-driven website launched in 2018 — and made a big splash by highlighting the company’s community and environmental initiatives with cinematic-inspired design paired with my punchy copy.

The Next Great Storytellers 

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Changing the Narrative 

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Visit the entire WBGood project here.


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I was tapped to be editorial lead for chasingthecurelive.com. For five months. I collaborated with TBS/TNT’s digital operations team to lead the creation of compelling health content for the website. I also conceived, assigned, and edited 4-7 SEO-driven articles weekly; recruited/managed team of journalists and copy editor; conducted interviews with key cast members; worked with TBS/TNT’s art department to source images/create infographics and liaised with social team. Our hard work paid off, the team was awarded a Shorty Award for Chasing the Cure’s Digital strategy.


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I started as a freelancer at Girlboss and was promoted to lead the Digiday and Webby award-winning editorial and branded content team as interim Editorial Director. I managed a team of 5+ to create daily SEO-driven articles, highly shareable social content across platforms, and branded content (articles, social copy, podcasts scripts, e-guides, newsletters). I also created and edited strategic marketing copy to sell-out events. Clients included: TRESemmé, KetelOne, Black Rock, and Cathay Airlines.


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Take a peek at the email campaign here.


 

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I worked as a communications consultant for Cedars-Sinai Medical Center, writing features, headlines, listicles and front-of-book articles for the award-winning scientific journal Discoveries magazine. Some selections:

Top Guns: Bobbie Rimel, MD & Cholene Espinoza, MD. An OB-GYN resident and her mentor on what it takes to soar into the unknown in the medical field (and sometimes the sky).

Cancer Cures In A Dish 

Picture Not Perfect. New Research With A Focus On Estrogen May Reveal Why Heart Disease Is On the Rise For Young Women.

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