Copywriting

Product Copy

I have over a decade of experience writing about fashion and trends. A few years ago, for Coast Magazine, I identified fashion trends, sourced images and worked with the art director to create eye-catching editioral.

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Special Copywriting Projects 

I worked for several months collaborating with Warner Bros., and the creative agency Hello Monday, to write landing pages and long and short copy for WBGood, which is centered on the company’s community and environmental initiatives. The impact-driven website launched in 2018 — and made a big splash.

The Next Great Storytellers 

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Changing the Narrative 

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Visit the entire WBGood project here.

 

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For a year, I worked as a communications consultant for Cedars-Sinai Medical Center. I wrote features, headlines, listicles and front-of-book articles for the award-winning scientific journal Discoveries magazine. Some selections:

Top Guns: Bobbie Rimel, MD & Cholene Espinoza, MD. An OB-GYN resident and her mentor on what it takes to soar into the unknown in the medical field (and sometimes the sky). 

Cancer Cures In A Dish 

Picture Not Perfect. New Research With A Focus On Estrogen May Reveal Why Heart Disease Is On the Rise For Young Women.

 

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I regularly wrote punchy, lively copy for the Los Angeles Tourism & Convention Board’s DiscoverLosAngeles. Our mission was to spotlight L.A. hotels and give them each a different guest personality. Here are some highlights:

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Read the entire article here.

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Read the entire article here.

 

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